Disney Case Study

Digital Marketing for Beauty and the Beast

Instagram: 

1.     Ariana Grande - who shares a duet with John Legend covering Celine Dion's original 'Beauty and the Beast' song for the 1991 film...
·     On 31st January 2017, the day the final trailer released, Grande put up the final trailer promoting it to her 95.2million followers, she also is on the soundtrack
·     Also put up a photo promoting the film on a billboard in America
·     Featured on the Beauty and the Beast's instagram
2.     Emma Watson - who stars in the film as Beauty
·     Uploaded the film poster onto instagram which gained 1.5m likes and 16.9k comments

Twitter: 

1.     @beourguest twitter account
·     107 tweets
·     12 following
·     107,000 followers
·     Promoted the final trailer with links to buy tickets
·     Had links to Disney website / Beauty and the Beast's website.

Apps:

1.     Disney Stickers: Beauty and the Beast – 21st Sept 2016
·     Add beauty to your iMessages and transform your chat thread with this Beauty and the Beast sticker pack

Snapchat:

1.     Daily News featured on Snapchat. Really popular movies have Snapchat filters - not sure if Beauty and the Beast will do this, but watch this space!
1.     Tammy Hembrow model 
·     Product marketing by giving products to models, Rose that last a year – instagram
1.     SWAROVSKI
·     BEAUTY & THE BEAST LIMITED EDITION 2017 - £8,995.00
1.     The drum 
·     Chosen Beauty and Beast Final Trailer as the AD of the Day 31st January

2.       Glamour  
                         - Reported that 7th July 2016 teaser poster 


Disney Facts


 - Disney owns 80% of ESPN
- Disney earns twice as much money from thier theme parks than thier actual movies
- The company makes around $1100 per second 
- Disney has produced over 653 movies
- Disneys cable and tv buisness creates 43% of its revenue
- DVD, Blu-Ray and Tv Distributions earn more money than movie debuts
- In the US, Disneys advertising spending is $1.8 billion 
- The revenue of licensed merchandise and consumer products is $52.5 billion
Box Office Weekend
Beauty and the Beast has enchanted film fans on its opening weekend - taking $350m (£282m) around the world.
The film took $170m (£137m) at North American box offices alone and broke a load of records in the process.
It had the biggest ever opening weekend for a PG-rated film, and notched up the seventh best opening overall
Beauty and the Beast marks Disney's best opening for a live action remake yet - beating The Jungle Book, Cinderella and Alice in Wonderland.
In the UK, the film earned £18.4m - the fifth biggest opening weekend ever. 

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