Lauren's Media Studies

Here is the final cut of my film opening titled: 'Insiders'

 In what ways does your media product use, develop or challenge forms and conventions of real media products? Above are 9 key frames from my film opening – Insiders. I will refer to them throughout my evaluation from frame 1-9, reading left to right. At the beginning of my opening, we made and edited a film ident as seen in frame 1. This ident relates to our film as the ‘clank / whoosh’ we used to suggest our film opening has an interesting story line and is different as it is not the normal jingle. The use of the pink font and the grey background suggests that our target audience is not just men but we are also targeting females. In the first 30 seconds of our film opening we set the scene with an establishing shot walking through Covent garden, which confirms the romantic comedy convention used in most films nowadays. We were inspired to add the title of the location and time onto the shot, to remind the audience that this film opening although romantic, is part of the

How does your media product represent particular social groups?  We wanted our main character to be recognisable as part of a particular social group, someone who our audience can aspire and relate too. Our film opening has a strong female lead, similar to both Focus and Mr and Mrs Smith who also present a strong, independent women as one of the key roles. Although Isadora is an attractive character in our film opening, we didn't want to objectify or use the cinematography to sexualise her in a way that focus does, in the scene which we have used for our inspiration. Margot Robbie, in the robbing scene, wears a tight pink dress to purposely attract attention to her body, however due to the way in which we want to portray Isadora, and the weather, we would dress her in stylish yet appropriate clothing for the weather. We would like our character to have a inspirational effect on our audience, however with a comical element, which is clearly present in Focus.  We took our

What kind of media institution might distribute your media product and why?

Who would be the audience for your media product? Earlier on in the year whilst researching our target audience, Grace and I created a mood board of our target audiences likes and dislikes. Likes:  Dislikes:  Here is a drawing of our target audience and a explanation of thier taste - where they might shop, their  favourite music, favourite tv programme etc.  We think that a target audience similar to this will enjoy our film opening because they would be very similar to the characters in the way they dress, shop and spend their  free time. We know that our film opening is not going to attract every audience there is but we are almost certain that we will attract a audience with similar interests to this drawing. 

How did you attract/address your audience?  script: Our film comes under the sub genre of an ‘Urban Fairytale’ so we ensured we used the typical conventions of this, to attract our target audience, For example our protagonist commits crimes to join a group and receive acceptance from them.   Due to our film being a 12A we aimed it at women and men from the ages of about 12-25, as it has romantic yet crime conventions making it more appealing to both genders. Throughout creating our film we received frequent feedback from people of different ages, including teenaged girls so we could include our audiences interests and adapt our film to their preferences. One point of feedback we acted upon was the cutting out of dialogue. Initially we had much more dialogue between the characters, however the feedback we received told us our audience were not interested by it. Our film was set in a contemporary landscape, the busy shopping centre of Covent Garden in London, typical for an