Film Company Indents

An Indent is a moving image or logo to represent a brand, usually shown before a show / film

The Purpose of indents:
- Form of branding as the company will be showing their own logo, giving their brand a unique image
- Give an announcement as to what company is representing the film / tv programme
- Re-branding to keep the company / channel up to date.


Here are two film company indents usually associated with the Romantic / Crime genre:



From the Lionsgate, indent, you could reflect the genre of crime as it is uses the effect of vignette, which is quite dark and unsettling, leading to thoughts of mystery and unease.

The Paramount indent, reflects the genre of Rom-com as it has a lovely view with a pretty font. This reflects rom-com as it helps the audience feel at ease with the film, and allows them to think that they are going into a happy film as there is nothing on the indent which could cause nervousness.

For my Film opening, we will need to create a indent, which causes suspicion but also doesn't give too much away. As at the beginning of the film we will need the audience to feel settled and at ease before we jump into the crime-side of the film.

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